Dolce Vita! Dolce Devergo!

Buongiorno! :)

Today's post won't be about an original Hungarian brand, but it is strongly Hu related, as the company's headquarter is in Budapest and online ordering and delivery is only available for Hungary.

I also felt that this brand was a nice follow up on my last post, because of the Italian-Hungarian link. DEVERGO was founded in Italy, the 80s and design is still based in Italy, with Italian designers, however, they based their main operations in the Hungarian capital and mostly sell their merchandise in Central-, Eastern-Europe.

But to be honest, I just really really wanted to show you these shoes guys! :D I love them! I must have them!

Hahaha, so just saying a bit of the brand before I show you more awesome stuff...

Devergo is a leisure street wear company, using high quality raw materials (often leather), aggressive colouring and hard washing techniques. (well, I love the brand but this doesn't sound too environmentally friendly to me. :(........) The brand's main focus is on shoes and jeans, but they offer all kinds of apparel for both men and women. However, I personally feel that the brand image is more masculine and that they have a bigger focus on their male customers...

Anyway, let us see more and fall in love....<3

hm, I don't know how appropriate it is to say this here, but we all love this guy Ladies, don't we? :D

and the partner of my beloved pair above!

All images in this post have been taken from http://www.devergo.com

Brand conclusion: No drugs, no nuclear power, Just love! :)

So guys, this was a photo dumping, because I got so excited about imagery but go and have a look for yourselves at http://www.devergo.com.

And don't be disappointed if you really like something but has no budget to visit Budapest for the sake of a pair of shoes ;) I am going home for the Christmas holidays, so don't hesitate to contact me if you want a personal delivery. :D ;)

Have a lovely week! And please share your opinions!
Which were your favourite styles?

keep chic!

Budapest Milan

Jó reggelt! (Good morning in Hu)

High time for a new post to start your weeks!

What does Budapest have to do with Milan? You will get to know it today.

As the new Hungarian brand I am introducing this week is called BUDMIL or we could say BUD(apest)MIL(an). Surprising, isn't it?

image taken from: http://www.m3outlet.hu/en/oldal/autumn-offers

This brand is again a childhood memory for me but I just have only recently found out the meaning behind the name.

I remember my childhood weekends, when my family went on trips to the forest and walked along trails following boar tracks and searching for eatable mushrooms. And naturally, the whole family armed and dressed in BUDMIL for these adventures. Dressed in BUDMIL, because we are talking about a sports and leisure brand offering both comfortable leisure suits and training shoes.

Unfortunately I have to say, as much as this brand was a part of our lives back then, as much it is forgotten now. They still exist and in operation but if you asked me where their shop(s) in Budapest were, I would be clue less and if I look at their website, I just think: they sort of forgot to catch up.

In reality, I think they were just unable to compete with the western brands such as Nike and Adidas coming into Hungary after our system changed from socialism. :(

For BUDMIL I remember a unique style and really nice mute colours, like this specific green and coral pink colour that you could have associated with BUDMIL.

However, it seems, at least to me that along the years, this distinct brand image have been lost unfortunately.

I was trying to track down some vintage BUDMIL for you guys before I show you the current one, but I did not find much.

See what I got:

BUDMIL was/is really a brand for the whole family. I remember that the coolest ones in school used to have a BUDMIL backpack and pencilcase, like the ones below. I know they might not seem to be very cool now, but they were at the time. Haha, after this sentence I feel so old.

http://www.babaszoba.hu/csevego/temak/Uniszex_Budmil_iskolataskat_keresek/281706?o_f_pagelimit=10;f_page=2#h6546415;BXID=9B101D64-AC4DAB6F-D979812D-83346EDE

http://thomaskarcag.hu/shop/budmil-cissy-tolltarto-112052

taken from: http://aprod.hu/hirdetes/100-eredeti-vintage-louis-vuitton-noe-valltaska-IDWjbL.html

This inside was typical for a BUDMIL leisure jacket, the fabric they used and this net made the brand recognisable. They often used just two colours (usually one neutral and mute and one brighter, cheerful colour) to make their garments look at the same time both laid-back and active.

http://aprod.hu/divat-ruha/noi-ruhazat/budapest-iii-kerulet/#from404

http://aprod.hu/divat-ruha/noi-ruhazat/budapest-iii-kerulet/#from404

And from today:

hhh, they don't look much exciting, do they...

https://www.facebook.com/photo.php?fbid=10152023185924903&set=pb.311618094902.-2207520000.1385374268.&type=3&theater

https://www.facebook.com/photo.php?fbid=10151971844359903&set=pb.311618094902.-2207520000.1385374268.&type=3&theater

https://www.facebook.com/photo.php?fbid=10151904376124903&set=pb.311618094902.-2207520000.1385374268.&type=3&theater

http://www.budmil.eu/?nyelv=eng

http://www.budmil.eu/?nyelv=eng

These remind me more of the original brand image:

http://www.budmil.eu/?nyelv=eng

http://www.budmil.eu/?nyelv=eng

So, what do you think guys?

The strange thing is that if I look at their website, they really seem to be doing everything that a company should be doing these days, at least according to what I learn at uni, and they have shops all over Hungary and a transactional online site, but I sort of feel that their current image is just so confusing...

Anyway guys, I know this post was rather discouraging, but if you DO fell in love with some pieces, no barriers for you! You can shop online, delivery is world-wide and above a certain amount it's for free. :)

Hope you enjoyed this post, although, it was a bit more history this time than fabulous styles. :) Always good to know where things come from! You never know! They might end up one day at the other end of the scale!

Have a lovely week!

Comment please!

peace,