Today you get to know your new ultimate wish-list super CHIC Hungarian brand! hm...maybe too many superlatives in one sentence though haha....anyway
I have the pleasure to introduce you guys to ÁERON. And share with you, how lucky I was this summer as I had the chance to intern for them and witness inside operation! Indeed I could visit the factory and follow on the production processes as well. Unfortunately I didn't take any photos, not thinking of this blog at that time.
The short bio:
Eszter Áron, founder and designer of the brand studied Fashion Design in Hungary and comes from a real fashionista family, with her grandfather having been a tailor and textile factory director in Hungary and her mum working within the business side of the industry as well.
Eszter uses clean lines, master cutting and fab textiles to create her collections. I have to tell you! I loved the textiles. They mostly come from Italy and some from Japan and they are just first class! You cannot end up with anything wrong from something so good. :)
Nevertheless here are some pics to get the brand image:
From last season (spring-summer 2013)
From this season (fall-winter 2013-14):
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| All copyright for these photos go to ÁERON. Please follow the link to the website. |
Opinions please!? :D
Personally I love their summer collections. The winter ones are just a bit too dark for me, but well yeah, what can we expect for the cold days of the year? We all wanna get drapped in black, hide and cozy up under large and warm garments.
But going back to SUMMER! my favourite season of all! (I wonder why...:D) I just love the combination of beige and brilliant colours! My favourite is the half nud coloured-half red skirt and top combination!
Pictures of next summer are not up yet but I have seen the collection already and I can tell you, it worths saving up for it! You will get loads of light leather immitations in faded, still bright primary colours, hot shorts, feather-light long dresses and 'look-always-chic' tops.
The only drawback is that they have no store and you cannot buy online either yet. :(
They are working through an agency in New York, where buyers can order in from their collections.
However, if you are very desperate for a masterpiece, throw an email to them and ask for the new collection pics. (They wouldn't take orders for this season already.)
So, Which styles did you like the most ladies and lads?
Hope you enjoyed this entry! Let me know your opinions!
pápá!
